Design & Creative Services exists to ensure that all materials bearing the Texarkana College name accurately represent the college’s brand and identity to employees, students and the public.
The function of Design & Creative Services is to present a united and professional front in all of our communications. For that reason, we discourage the use of most clipart; fonts not associated with our brand; emoticons; multiple exclamation points or other punctuation marks; excessive underlining, bolding or italicizing of text; and any other design practices not approved by Design & Creative Services. Any signs, placards or handouts in administrative offices or going out to a large portion of the student body must adhere to the guidelines represented in this manual. Design & Creative Services takes or outsources photography work to represent the College in an official capacity and is responsible for choosing photographs that provide color, clarity, a sense of community, and an accurate portrayal of student life at the College.
Organizations created and run by students may be responsible for their own materials, but must not misuse the official symbols of the college. For example, a student-run club may use the athletics mark (bulldog) in its communications, but must use the approved bulldog.
Academic divisions and departments may not create their own logos. All uses of the Texarkana College logo must adhere to the Identity & Standards Guide.
Until 2011, the Texarkana College Official Seal was used as the primary logo for the college. To stay on par with the best practices of other colleges and universities, the academic mark replaced the seal in most instances. The seal is meant to be a mark of formality and will have more weight when it is only used for formal documents (like diplomas) or for formal communications sent directly from the president of the college. Please contact Design & Creative Services if you intend to use the seal on a document.
