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Underwriting Credits on KTXK

The Federal Communications Commission requires that non-comparative/non -superlative terms be used in broadcasting underwriting credits. Specifically the FCC says that a station may include in announcement the logogram or slogan for a sponsor, a location, value neutral descriptions of a product line of service, brand names, trade names, and product of service listings. These announcements may not include "qualitative or comparative language." Also announcements must be value neutral and solely for the identification of the underwriter.

Examples:
OK: This program is brought to you in part by a grant from the General Electric Company, makers of General Electric refrigerators, VCR's, televisions, and other home appliances.

NOT OK: This program is brought to you in part by a grant from Ford. Ford makes the best-built American trucks.

OK: Programming this hour is made possible in part by a grant from Suzuki Cycle City, 2409 Texas Boulevard in Texarkana or at 792-2911. Offering a full line of Suzuki all terrain vehicles, Suzuki motorcycles, accessories and complete maintenance and repair services, KTXK and Texarkana College thank Suzuki Cycle City for their support of public radio in Texarkana.

NOT OK: Programming this hour is made possible in part by a grant from Suzuki Cycle City, 2409 Texas Boulevard in Texarkana or at 792-2911. Suzuki Cycle City offers the lowest prices around and the best motorcycles money can buy so come by today. KTXK and Texarkana College thank Suzuki Cycle City for its support of public radio.

What does being an underwriter cost?
Not as much as you might think.

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